AD Work
Role
AD: Seoyoung (Elly) Kong and Anna Sink
Insight
With the current state of the world, where more people live farther apart yet are connected by technology, we sometimes forget about those who really matter. However, even if we remember to call, especially our parents, what do we even talk about? Give yourself a reason to call by gamifying the connection. (Yes, it’s true, we made the integration.)
Role
AD: Seoyoung (Elly) Kong and Rasa Ghaffaripour
Insight
Whether we intend to or not, taking on any endurance sport will oftentimes leave us working hard alone. Working out will always be difficult, but having a community to fall back on makes it easier.
Role
AD: Seoyoung (Elly) Kong, Grace Xu, and Laila Dieye | CW: Jessica Mansur
Insight
Owning a cat introduces a kind of psychological chaos, where their unpredictable behavior makes owners overanalyze, question everything, and ultimately change their own behavior to keep the peace. So we reframed cat ownership for what it really feels like: a one-sided, slightly toxic relationship. But maybe it’s all in your head?
Role
AD: Seoyoung (Elly) Kong | CW: Siddhaarth Mayekar
Insight
Sometimes you need a break, a break from everything, a break to hide away from the rest of the world, where no one will find you. The Great Basin National Park is tucked away where no one visits. Lose yourself amongst the caves, trees, and stars.
The Spatialist
Role
AD: Seoyoung (Elly) Kong and Hailey Flemons
Insight
Growing families lead transitional and optimized lives, wanting to invest in their future. Lovesac’s Sactionals are rearrangeable, easily fixable, and long-lasting, and those considering buying one usually have a Roomba. By targeting these affluent families with big homes that need cleaning and rearranging, The Spatialist helps you reorganize your space with the optimal Feng Shui flow for whatever part of life fits their needs.
Role
AD: Seoyoung (Elly) Kong | CW: Amanda (Mandy) Sierra
Insight
Sometimes, it feels like nothing ever goes your way. But with the Ninja Crispi, your meals never miss a beat. Food should be reliable, the certainty you can count on when nothing else seems to go as planned. Because some days, it’s not about getting everything right, but knowing at least one thing will be.
Role
AD/CW: Seoyoung (Elly) Kong
Insight
We feel like we don’t have time anymore to even respond to friends or learn something new. Just like how you have time to have thoughts under the shower, you can also have potty breaks. You can utilize the time you didn’t realize you always had.
Commercial PSAs
Role
Pre-Production Assistant and Storyboard Artist : Seoyoung (Elly) Kong | Director: Scott Rice
Role
Pre-Production and On-Set Production Assistant / Pitch Designer : Seoyoung (Elly) Kong | Director: Scott Rice